Why do some clients complain about the cost?

I always include an extended warranty whenever I sell a higher-end APC UPS battery backup device. I do this to safeguard my client’s investment in a piece of hardware designed to protect computer and network equipment from electrical mishaps.

Sometimes I get push-back from clients about the additional expense, and I take the time to explain what the extended warranty offers. Of course, I’m using a rational approach to try to offset an automatic response (i.e., a gut feeling), which – I realize – is not one that works well all the time.

But let me tell you about a recent incident with one APC UPS device.

A client was renovating one of their offices. As a result of the new design, the APC UPS ended up underneath a desktop counter with minimal airflow. I received an alert because the battery temperature had increased significantly – to the point where it would reduce the lifespan dramatically. So, I asked for a vent to be placed in that section of the desktop counter.

When the contractor came to do the work, he inadvertently sliced into the UPS with his jigsaw while cutting the opening in the desktop. The device went into battery-only mode because he had severed the electrical connection.

Without an extended warranty, here’s what would have happened. I could take advantage of the APC TradeUPS program to obtain a new device. In mid-2022, there is only a 5% discount ($469 -5% = $445). The model is heavy, so shipping is expensive ($50). And there’s the Bergen County recycling fee for batteries ($35). All in, this comes to $530 to replace a damaged device.

With an extended warranty, the replacement device is free, shipping is free, and the recycling fee is free. There is no cost for a warranty replacement.

An extended warranty costs approximately $120 when purchased with a new UPS. In addition to the unique situation my client experienced, an extended warranty lets you obtain a replacement battery, including free shipping and recycling, during the device’s warranty period. Consider that a replacement battery costs about $130 (not including shipping) without a warranty. As I’ve mentioned numerous times, a UPS battery will last between three and five years based on environmental conditions. That means during the life of the device, you might replace the battery at least once, and possibly twice.

There is no reason not to get an extended warranty when you buy a new UPS if one of your goals is to save money.

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