{"id":307,"date":"2018-04-12T12:09:57","date_gmt":"2018-04-12T16:09:57","guid":{"rendered":"http:\/\/www.heliotropicsystems.com\/blog\/?p=307"},"modified":"2018-04-12T12:10:09","modified_gmt":"2018-04-12T16:10:09","slug":"manufacturer-redefines-a-word-but-its-not-for-the-better","status":"publish","type":"post","link":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/manufacturer-redefines-a-word-but-its-not-for-the-better\/","title":{"rendered":"Manufacturer redefines a word, but it\u2019s not for the better"},"content":{"rendered":"

I received a phone call from a major distributor earlier this week asking me if I knew about a new line of laptops issued by the electronics giant LG. I admitted that I was a Lenovo partner, and was partial to their offerings, but I was interested in seeing what the competition had available.<\/p>\n

A short while later I received the email, the bulk of which is shown below.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

At first I was intrigued, because it looked like it was going to be a light-weight model that could be useful for some road warriors. That is until I got to the last word of the text, and I stopped short. In my head I heard the cartoon sound of tires screeching to a stop.<\/p>\n

I then re-read the title, \u201cProfessional Redefined.\u201d At that point I was horrified because of the dissonance in the ad copy.<\/p>\n

It starts with the word \u201cprofessional\u201d in the first line and ends with the words \u201cWindows 10 Home\u201d in the last.<\/p>\n

If \u201cprofessional redefined\u201d means using consumer-based products in a business environment, I am absolutely and totally against it.<\/p>\n

I am a managed services provider (MSP), and I sell IT support services to small businesses.<\/p>\n

One of the main points I make as an MSP is that a business must<\/strong> use business-class (or even enterprise-class) products, because they are designed to be properly managed, provide greater security, and offer additional features used by businesses.<\/p>\n

Windows 10 Home does not fit in those categories at all.<\/p>\n

I cannot, in good conscience, even consider these devices for my clients.\u00a0 But now I’m wondering how much grief this LG marketing campaign is going to cause other MSPs who will have to tell their clients, \u201cNo, I\u2019m sorry, it looks nice and shiny, but it isn\u2019t suitable for your office.\u201d<\/p>\n

And no offense to LG, but if you are going to redefine the word \u201cprofessional,\u201d I would hope – very sincerely – that you would aim for something higher up on the scale, instead of lower.<\/p>\n

Thanks and safe computing!<\/p>\n","protected":false},"excerpt":{"rendered":"

I received a phone call from a major distributor earlier this week asking me if I knew about a new line of laptops issued by the electronics giant LG. I admitted that I was a Lenovo partner, and was partial to their offerings, but I was interested in seeing what the competition had available. A …<\/span> Read More →<\/span><\/a><\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,4,42],"tags":[],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-everyone","category-small-business","category-windows-10"],"_links":{"self":[{"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":2,"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/307\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/307\/revisions\/310"}],"wp:attachment":[{"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heliotropicsystems.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}